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Google adwords-fundamentals Exam Syllabus Topics:

SectionWeightObjectives
Introduction to Google Ads15%- Google Ads ecosystem and structure
- Value and benefits of online advertising
- Understanding ad ranking and Quality Score
- Ad policies and compliance
Bidding and Budgeting20%- Cost management and ROI
- Budget allocation and pacing
- Manual vs automated bidding strategies
- Auction dynamics and CPC/CPM/CPA
Ad Formats and Creation20%- Text ads, responsive search ads
- Landing page experience requirements
- Ad extensions and their benefits
- Writing effective ad copy
Account and Campaign Management25%- Ad group structure and organization
- Account setup and navigation
- Targeting: keywords, location, language, device
- Negative keywords and match types
- Campaign types and goals
Measurement and Optimization20%- Performance reports and analysis
- Conversion tracking setup
- Optimization techniques for better results
- Key metrics: impressions, clicks, CTR, conversions
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