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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use managed placements with CPM bidding.
B) Jerry should use automatic placements with the CPM bidding.
C) Jerry should use managed placements with CPC bidding.
D) Jerry should use automatic placements with the CPC bidding.

2. Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?

A) Query Search tool
B) Search Query Performance Report
C) Keyword tool
D) Google Analytics

3. You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

A) Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
B) Visitor loyalty reveals statistics about visitors who have visited your site before.
C) Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.
D) Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.

4. Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?

A) Unless the event can trigger a pageview command, the Flash events cannot be tracked.
B) The event can be tracked with the Google Analytics' _trackPageview function.
C) The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
D) The event can be tracked with the Google AdWords conversion tracking added to the event as a script.

5. Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue?

A) Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.
B) Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.
C) Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.
D) Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.

Solutions: