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Last Updated: Sep 05, 2025
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1. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
A) Research competitors and replicate popular creative tactics that perform well for them
B) Review previous post results and reuse the content that performed best
C) Prioritize the content from the department that is the most polished and ready to post
D) Review briefs from internal stakeholders outlining key messaging, details and targets
2. The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
A) Use Group Insights to identify potential moderators
B) Reject all new membership requests
C) Remove all members who post in a non-local language
D) Set up post approval for all members
E) Encourage members to report content to admins
3. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
A) Ask the members to provide profitable ideas for the community
B) Tell members they need to pay to stay in the community
C) Define the brand guidelines for cohesive content in the community
D) Review community posts and delete unprofessional content
4. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
A) Prepare materials for influencers that highlight recent community impact
B) Claim a membership fee for current members of the Facebook group
C) Create a Facebook Page and organize events using the paid events functionality
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
5. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
A) The approach that the team agreed upon and the company approved
B) The agreed result from a recent poll stating that each community manager will use their initials
C) A company-branded profile used by all community managers with each reply signed by name
D) The personal profiles of each community manager to make it clear who is replying
Solutions:
Question # 1 Answer: D | Question # 2 Answer: A,D,E | Question # 3 Answer: C | Question # 4 Answer: C,D | Question # 5 Answer: A |
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