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Updated: Jul 26, 2026
No. of Questions: 211 Questions & Answers with Testing Engine
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Google adwords-reporting Exam Overview:
| Certification Vendor: | |
| Exam Name: | Google Ads Certification - Multiple Exams (Search, Display, Video, Measurement, etc.) |
| Exam Number: | Google Ads Certification |
| Real Exam Qty: | 50-100 |
| Passing Score: | 80% |
| Related Certifications: | Google Ads Search Certification Google Ads Display Certification Google Ads Video Certification Google Ads Measurement Certification Google Ads Search Ads 360 Certification |
| Exam Price: | Free |
| Certificate Validity Period: | 12 months |
| Exam Format: | Multiple choice, True/False |
| Available Languages: | English, Multiple languages |
| Exam Duration: | 90-120 |
| Sample Questions: | Google adwords-reporting Sample Questions |
| Exam Way: | Online (via Google Skillshop) |
| Pre Condition: | Google account required, no prerequisites |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Reporting | 20-30% | - Google Analytics Integration - Data Interpretation - Conversion Tracking - Campaign Performance Analysis - Reporting Tools |
| Topic 2: Video Advertising | 15-20% | - Bidding and Targeting - Video Ad Formats - YouTube Strategy |
| Topic 3: Optimization | 15-20% | - A/B Testing - Budget Optimization - Bid Strategy Adjustments - Performance Diagnosis |
| Topic 4: Display Advertising | 15-25% | - Display Network Strategy - Ad Formats - Bidding Strategies - Audience Targeting |
| Topic 5: Search Advertising | 20-30% | - Bidding and Budgeting - Keyword Matching - Ad Creation - Performance Optimization |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Which of the following use conversions (one-per-click) to get tracked?
A) Multiple transactions
B) Unique client leads
C) Sales
D) Customer leads
2. Exhibit:
You are a Google AdWords consultant for a new client. The client has already set up a Google AdWords campaign, but they aren't getting results yet. The client would first like for you to explain the different columns of the Campaigns tab as seen in the figure. Your client is most interested in which column would tell him how well the campaign is doing. What column tells the most information about the campaign's overall performance?
A) Clicks
B) CTR
C) Impressions
D) Average CPC
3. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?
A) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
B) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
C) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.
D) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
4. Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?
A) 16.25 percent
B) 162.5 percent
C) $21,000
D) $13,000
5. Which of the following report types displays the age and gender of visitors?
A) Campaign Performance
B) Demographic Performance
C) Ad Performance
D) Placement Performance
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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