Facebook Certified Community Manager Sample Questions:

1. A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A) Respond to the complaint with a link to Facebook Community Standards
B) Ask the community to vote on allowing others in the group
C) Ignore the request on the basis that the membership criteria are well displayed
D) Allow the 11-year-old as a member of the group so that they do not report the group

2. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Set up a Page button to increase online sales on the influencer's website
B) Comment publicly on sponsor accounts to propose a partnership
C) Organize affordable community meetups to attend a live show of the influencer
D) Implement a fee for members who post more than once per week
E) Position the influencer as a thought leader and charge speaking fees

3. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Measure the audience of Austrian followers on existing platforms
B) Ask community members to send profiles in Austria to follow
C) Run targeted ads to lookalike audiences in Austria
D) Adapt the local dialect and reuse highly successful content

4. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase community moderation on all platforms
B) Increase influencer content across all platforms
C) Increase video content across all platforms
D) Increase paid spend targeting young audiences on all platforms

5. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
B) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.

Solutions: