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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which activity should be used for multivariate content testing within Journey Builder?

A) Decision Split
B) Random Split
C) Content Split
D) Engagement Split

2. A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?

A) Marketing Cloud Connect
B) Send Throttling
C) Burst Sending
D) Journey Builder Triggered Sends

3. A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

A) IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
B) IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
C) IP ramp -up is important to establish a positive sender reputation.
D) IP ramp -up can be bypassed, given their historical lack of deliverability issues.

4. What should be confirmed to ensure Journey Builder directs the subscribers correctly?

A) Filter Contacts are enabled to refine the audience.
B) Contract Data is used for the Decision Split.
C) Entry Source attributes are available in Journey Settings.
D) Journey Data is used for the Decision Split.

5. Where would a Marketing Cloud admin view all verified email addresses?

A) From Address Management
B) Sender Profiles
C) Identity Verification Log
D) Reply Mail Management

Solutions: