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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Workbook and click the EMD button.
B) Navigate to the Workbook and click the Version Test button.
C) Navigate to the Workbook and click the Validate button.
D) Navigate to the Version Test screen and click the Workbook button.

2. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?

A) You don't have the segment group feature enabled in the Account Administration settings.
B) You should have created a corresponding filter for each rule set to be used to identify the segment group.
C) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
D) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.

3. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

A) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
B) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
C) You need to create a new user specifically for Responsys from within the Salesforce.com application.
D) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

4. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
B) Recipient deletes a promotional email from the inbox.
C) Recipient registers a SPAM complaint for an email.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Recipient inbox is full, so the promotional email is rejected by the server.

5. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
B) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
C) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
D) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.

Solutions: