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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Creation & Management | 20% | - Build and configure audience segments - Audience activation and delivery - Classification and taxonomy setup |
| Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Data scoping and collection policies - Define DMP use cases |
| Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
| Tag Implementation & Data Ingestion | 25% | - First-party data ingestion methods - Mobile SDK integration - BlueKai Core Tag deployment - Server-to-server integration |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
- A. Manually enter the pixel required for sending campaign data to the partner.
- B. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
- C. Create a Dynamic Synchronous container to support the transfer of data.
- D. Configure custom parameters to deliver data to the media execution partner
- E. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
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You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. A single seat shared by all regions
- B. Horizontal regional empowerment
- C. Global DMP nerve center
- D. Full agency control
- E. Global template with local nuances
Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?
- A. Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
- B. Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
- C. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
- D. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
- E. Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
- A. The campaign did not have a set end date.
- B. The campaign status was set to Idle.
- C. The campaign priority was not set.
- D. The campaign did not have labels associated with it.
- E. The IDs Delivered section was not configured.
You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.
- A. Option A
- B. Option E
- C. Option B
- D. Option D
- E. Option C
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