Exam MB-220: Microsoft Dynamics 365 Marketing

Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate

Download exam skills outline

Learning Path 4

This learning path is entitled “Analyze Insights in Dynamics 365 Marketing”. It will give the individuals hands-on experience in a number of tasks, including the following:

• Reviewing the marketing calendar
• Evaluating marketing initiatives with analytics

Microsoft also offers the official instructor-led course – MB-220T00-A: Microsoft Dynamics 365 Marketing. This is a paid training designed for the IT professionals who aspire to gain knowledge and skills in leveraging Dynamics 365 for Marketing. The course tackles the marketing application configuration necessary for business growth. It will also review marketing forms & pages, lead management, segmentation, as well as email marketing messages.

Skills measured

• Create and manage marketing forms and pages (10-15%)
• Manage leads, contacts, and accounts (5-10%)
• Manage customer journeys (10-15%)
• Configure Dynamics 365 Customer Voice (10-15%)
• Manage events and webinars (10-15%)
• Manage segments and lists (10-15%)
• Configure marketing applications (20-25%)
• Create and manage marketing emails (5-10%)

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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