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Salesforce Media Cloud Accredited Professional Sample Questions:

1. Which three Marketing Cloud Intelligence integration methods can a Consultant use to ingest and integrate all available channels as well as first and third party data sources, to create a cross-channel optimization platform?
Choose 3 answers

A) Data Mapping Visualizer
B) TotalConnect
C) Marketing Cloud Intelligence Data Lake Stream
D) API Connectors
E) Data Raptor

2. A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A) Planned revenue and actuals from Ad Server
B) Planned revenue from Ad Server and actuals from Media Cloud
C) Planned revenue from Media Cloud and actuals from Ad Server
D) Planned revenue and actuals from Media Cloud

3. A customer is using Media Cloud and they need to report on how well a digital advertising campaign is performing. The company is using Google Ad Manager (GAM) as one of their primary data sources.
Which product should a Consultant implement to analyze campaign performance?

A) Custom Reporting Solution
B) Standard Salesforce Reporting and Dashboards
C) CRM Analytics
D) Marketing Cloud Intelligence

4. A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A) Configure a product using Product Designer and associate the product to an Ad Space Specification.
B) Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.
C) Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.
D) Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

5. A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

A) Order
B) Opportunity
C) Media Plan Placement
D) Quote

Solutions: