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IBM M2020-229 Exam Syllabus Topics:

SectionObjectives
Topic 1: Competitive and Solution Differentiation- Competitive landscape understanding
  • 1. Key selling points and positioning strategy
    • 2. IBM SPSS differentiators vs alternative analytics tools
      Topic 2: Industry Applications- Predictive analytics use cases
      • 1. Customer churn prediction
        • 2. Marketing optimization and segmentation
          • 3. Risk analysis and forecasting
            Topic 3: IBM SPSS Predictive Analytics Portfolio Overview- SPSS product positioning and value proposition
            • 1. Business value and use cases in analytics
              • 2. Overview of IBM SPSS Predictive Analytics solutions
                Topic 4: Sales Enablement and Positioning- Customer engagement scenarios
                • 1. Mapping SPSS capabilities to business problems
                  • 2. Identifying customer needs for predictive analytics

                    IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

                    Question #1

                    What is the main purpose of segmentation algorithms in SPSS Modeler?

                    • A. To prepare a data set for optimal modeling.
                    • B. To reduce data to a simpler form.
                    • C. To divide the market or customer base into groups.
                    • D. To discover linked purchases and other occurrences.
                    Reveal Solution  Discussion  0

                    Correct Answer: C  🗳️

                    Question #2

                    A customer wants to develop a compelling survey, mine the unstructured responses for meaningful trends and relationships, and then deploy the results. Which SPSS product is NOT required to drive this goal?

                    • A. SPSS Modeler Premium
                    • B. SPSS Collaboration and Deployment Services
                    • C. SPSS Data Collection
                    • D. SPSS Statistics
                    Reveal Solution  Discussion  0

                    Correct Answer: D  🗳️

                    Question #3

                    Which statement is true about SPSS Modeler Premium?

                    • A. It requires no programming experience to use.
                    • B. It leverages structured data only.
                    • C. It leverages unstructured data only.
                    • D. It addresses all but one of the phases in the CRISP-DM methodology.
                    Reveal Solution  Discussion  0

                    Correct Answer: A  🗳️

                    Question #4

                    Which message is the most important for a sales representative to deliver when selling SPSS Collaboration and Deployment Services (C&DS) to a line of business user?

                    • A. C&DS increases the reliability of analytical results.
                    • B. IT can monitor and control C&DS processes without having to know analytic details.
                    • C. Automation and collaboration lead to enhanced productivity from analysts.
                    • D. C&DS integrates with the existing enterprise environment.
                    Reveal Solution  Discussion  0

                    Correct Answer: D  🗳️

                    Question #5

                    Which step comes directly before modeling in the CRISP-DM methodology?

                    • A. Data preparation
                    • B. Model evaluation
                    • C. Business understanding
                    • D. Deployment
                    Reveal Solution  Discussion  0

                    Correct Answer: A  🗳️

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