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HP HP2-B85 Exam Syllabus Topics:

SectionObjectives
Customer Needs and Sales Fundamentals- Value-based selling approach
  • 1. Total cost of ownership (TCO)
    • 2. Productivity and efficiency benefits
      - Identifying customer requirements
      • 1. Small and medium business requirements
        • 2. Home office printing needs
          HP Services and Solutions Overview- Managed Print Services (MPS)
          • 1. Device monitoring and fleet management
            • 2. Automated supplies replenishment
              - Security and sustainability
              • 1. Environmental and sustainability benefits
                • 2. Secure printing features
                  HP Imaging and Printing Portfolio Fundamentals- Overview of HP printing solutions
                  • 1. Inkjet vs LaserJet technologies
                    • 2. Enterprise and office printing environments
                      - HP product categories
                      • 1. Large format printing solutions
                        • 2. Printers and multifunction devices
                          Supplies and Consumables- Original HP supplies value
                          • 1. Ink and toner cartridge technologies
                            • 2. Page yield and reliability concepts
                              - Cost efficiency
                              • 1. Cost per page (CPP) fundamentals
                                • 2. High-yield vs standard cartridges

                                  HP Imaging and Printing Sales Fundamentals Sample Questions:

                                  Question #1

                                  What is the primary reason you make more profit by attaching accessories to HP printer and MFP sales?

                                  • A. The margin on accessories is often much larger than on the core product.
                                  • B. The accessories can be ordered from the web, so you do not have to spend time on it.
                                  • C. Attaching accessories increases transaction time with a customer and increases opportunity to cross-sell.
                                  • D. When customers use accessories, they use the product more which results in their buying more supplies.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A  🗳️

                                  Question #2

                                  How much is office paper usage increasing each year, according to Xplor '06?

                                  • A. 6-8%
                                  • B. 8-10%
                                  • C. 3%
                                  • D. 10-12%
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A  🗳️

                                  Question #3

                                  Which print job is typical for a horizontal application?

                                  • A. health records
                                  • B. letterheads
                                  • C. 1:1 documents
                                  • D. posters
                                  Reveal Solution  Discussion  0

                                  Correct Answer: B  🗳️

                                  Question #4

                                  How does the HP $3.6 billion R&D investment benefit HP resellers?

                                  • A. HP products and solutions create customer demand.
                                  • B. Accessories connect easily to HP devices.
                                  • C. HP devices have the biggest display screens.
                                  • D. Larger paper sizes are supported on HP devices.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A  🗳️

                                  Question #5

                                  Which statement is true about the challenges that business customers face?

                                  • A. Customers should outsource their marketing work and focus on IT.
                                  • B. Customers must balance administration, customers, expertise, and sales.
                                  • C. Customers need to give first priority to their IT and then to their business.
                                  • D. Customers need to spend time building their IT platform before they focus on their core business.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: B  🗳️

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