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Facebook Certified media buying professional Sample Questions:

1. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open one Fan Page with multiple locations.
B) You are not able to set up franchise locations on Facebook.
C) Open a Global Fan Page.
D) Open a new Fan Page for each location.

2. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Reach
B) CPC
C) CPM
D) Brand Lift
E) Frequency

3. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) Purchased, Initiated Checkout, Completed Registration, Rated
B) App Launched, Initiated Checkout, Purchased, Spend Credits
C) App Launched, Added Payment Info, Purchased, Completed Tutorial
D) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
E) Achieved Level, Purchased, Completed Registration, Viewed Content

4. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) It is not possible to do what your client is requesting.
B) You have to use Facebook pixel parameters in order to categorize each blog post.
C) You have to create additional events in order to categorize each blog post.

5. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for clicks and measure impressions.
B) You should bid for CPM and measure conversions.
C) You should bid for installs and measure impressions.
D) You should bid for impressions and measure impressions.
E) You should bid for conversions and measure impressions.

Solutions: