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Updated: Aug 31, 2026

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CIMA CIMAPRO15-E03-X1-ENG Exam Overview:

Certification Vendor:Chartered Institute of Management Accountants (CIMA)
Exam Name:E3 - Strategic Management Question Tutorial
Exam Number:CIMAPRO15-E03-X1-ENG
Exam Format:Objective Test, Fill-in-the-blank, Drag-and-Drop, Multiple Response, Multiple Choice Questions (MCQ)
Passing Score:100 out of 150 scaled score (approx. 67%)
Exam Duration:90 minutes
Available Languages:English
Real Exam Qty:60
Related Certifications:CIMA P3 - Risk Management
CIMA Strategic Case Study
CIMA F3 - Financial Strategy
Sample Questions:CIMA CIMAPRO15-E03-X1-ENG Sample Questions
Exam Way:On-demand computer-based objective test at Pearson VUE centres or online
Pre Condition:Completion of CIMA Management Level exams (E2, P2, F2 and Management Case Study) or equivalent exemption
Official Syllabus URL:https://www.aicpa-cima.com/resources/landing/exam-blueprints

CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionWeightObjectives
Making Strategic Choices15%
Digital Strategy15%
The Strategy Process15%
Generating Strategic Options15%
Analysing the Organisational Ecosystem20%
Strategic Control20%

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

Question 1

TUV had an employee turnover rate of 25% among new recruits and was becoming short of skilled workers.
The Board of TUV realized there was something dramatically wrong and called in consultants to assess the problem. The consultants recommended transformational change in that TUV should redesign the entire production system, change the placement of all equipment and the flow of work, redefine every job and give all workers new assignments.
Which type of change did the consultants recommend for TUV?

A. Adaptation
B. Revolution
C. Reconstruction
D. Evolution


Question 2

HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

A. Profit from sales of snacks and drinks.
B. Customer show ratings, scored out of ten.
C. Percentage of ticket bookings aborted before completion.
D. Number of customer complaints.
E. Employee turnover.
F. Number of returning customers each year.


Question 3

JJJ is a publically quoted advertising agency. JJJ's competitive advantage is based on the expertise of its staff and its reputation in digital media advertising. JJJ has robust systems to protect its intellectual property. These include patents and copyrights. JJJ has also restricted access for most of its staff to its most sensitive data, such as studies of its customers' profitability.
JJJ's new Managing Director, Z, is concerned that when staff leave JJJ, the company loses whatever tacit knowledge they possess. These losses also impact on JJJ's reported profits. In order to remedy the losses of knowledge and the reduced profits Z wants to introduce a knowledge management strategy.
Which of the following steps support the introduction of a knowledge management strategy? (Choose all that apply.)

A. JJJ needs to acquire and install appropriate hardware and software.
B. Z should set a target for reported profit.
C. JJJ should convince staff of the benefits of sharing their tacit knowledge.
D. Z should gain the support of the Board of Directors.
E. JJJ should integrate knowledge management and management accounting.
F. JJJ should unfreeze current habits and standard operating procedures.


Question 4

When FarmCot Foods was founded five years ago, it was a small shop set up by a family of dairy farmers in a disused farm shed, selling their own produce to the local community. The family had decided, at that point in time, to diversify their dairy farming activities into also selling their own milk, cheese and ice cream products.
The aim was to increase their revenues, as dairy farming in their home country had been in decline for a number of years.
Since then, the shop has been very successful and has expanded rapidly over the last three years, due largely to a strong growth in tourism in its home country and a shift in consumer demand for locally sourced fresh farm products. FarmCot Foods is now located in a large purpose-built building on the site of the original farm shed and also operates a very popular cafa, a children's play area and sells a much wider range of products and gifts, which are all sourced from local suppliers.
Which of the following best describes FarmCot Foods approach to strategy development in the last five years?

A. Incremental
B. Freewheeling opportunism
C. Emergent
D. Rational


Question 5

DRAG DROP
QR is a conglomerate with two divisions, A and B.
Given the information below, select the most appropriate strategy for each division to implement.
Select and Place:

Correct


Solutions:

Question 1
Answer: C
Question 2
Answer: C,D
Question 3
Answer: C,D,E
Question 4
Answer: C
Question 5
Answer: Only visible for members

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