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DMI CDMS-SMM2.0 Exam Overview:
| Certification Vendor: | Digital Marketing Institute |
|---|---|
| Exam Name: | DMI Certified Digital Marketing Specialist - Social Media Marketing 2.0 |
| Exam Number: | CDMS-SMM2.0 |
| Exam Format: | Multiple-choice questions, Scenario-based questions |
| Available Languages: | English |
| Related Certifications: | Certified Digital Marketing Specialist |
| Recommended Training: | Digital Marketing Institute Official Training |
| Exam Registration: | Digital Marketing Institute Certification Registration |
| Exam Way: | Online proctored exam |
| Pre Condition: | No strict prerequisite required, but foundational digital marketing knowledge is recommended. |
| Official Syllabus URL: | https://digitalmarketinginstitute.com |
DMI CDMS-SMM2.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics and Performance Measurement | - Social media metrics and reporting - ROI measurement and attribution - Tools for analytics and insights |
| Content Creation and Management | - Visual and video content strategies - Brand voice and messaging consistency - Content planning and editorial calendars |
| Social Media Marketing Strategy | - Channel selection and platform strategy - Defining social media objectives and KPIs - Audience targeting and persona development |
| Community Management and Engagement | - Community building techniques - Engagement tactics and moderation - Crisis management and brand reputation |
| Paid Social Advertising | - Audience segmentation and retargeting - Campaign setup and optimization - Budgeting and bidding strategies |
| Compliance and Ethics | - Advertising standards and regulations - Data privacy considerations |
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