Instantly download AP-215 updated real questions
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Updated: Aug 26, 2026
No. of Questions: 64 Questions & Answers with Testing Engine
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Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Real Exam Qty: | 60 |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Exam Format: | Multiple choice, Multiple select |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | 3 years |
| Related Certifications: | Salesforce Marketing Cloud Intelligence Specialist Salesforce Marketing Cloud Consultant |
| Recommended Training: | Salesforce Trailhead Marketing Cloud Intelligence Modules Marketing Cloud Intelligence Documentation |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor Exam Scheduling |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion Webassessor |
| Pre Condition: | No strict prerequisites required; familiarity with Salesforce Marketing Cloud Intelligence (Datorama) is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accp |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Ingestion and Integration | - Data ingestion processes - Data synchronization and scheduling - Data sources and connectors |
| Administration and Security | - Data access control - User roles and permissions - Platform configuration |
| Analytics and Dashboarding | - Visualization best practices - Dashboard creation and configuration - Insights and reporting |
| Data Modeling and Transformation | - Metrics and dimensions configuration - Normalization and harmonization - Data model structure and schema design |
| Marketing Use Cases and Activation | - Business reporting use cases - Cross-channel marketing insights - Campaign performance analysis |
| Data Quality and Troubleshooting | - Data validation and monitoring - Performance optimization - Error handling and debugging |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. A client's data consists of three data streams as follows:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Which data stream should be set as a parent?
A) Data Stream B
B) Any of the data streams can technically be the parent
C) Data Stream C
D) Data Stream A
2. A client's data consists of three data streams as follows:
Data Stream A:
The data streams should be linked together through a parent-child relationship.
Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
The client would like to have a "Site Revenue" measurement.
This measurement should return the highest revenue value per Site, for example:
For Site Key 'SK_C_2', the "Site Revenue" should be $7.00.
When aggregated by date, the "Site Revenue" measurement should return the total sum of the results of all sites.
For example:
For the date 1 Apr 2020, "Site Revenue" should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))
Which options will yield the desired result;
A) Option #2 & Option #3
B) Option #1 & Option #4
C) Option #2 & Option #4
D) Option #1 & Option #3
3. What are unstable measurements?
A) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
B) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.
C) Measurements that are set with the LIFETIME aggregation function
D) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
4. Which option will yield the desired result:?
A) Option 2
B) Option 4
C) Option 3
D) Option 1
5. A client provides the following three files:
File A:
File B:
File C:
File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:
Which proposed solution would cause a false connection between the two files?
A) VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
B) Custom classification
C) Data Classification
D) VLOOKUP in Data Stream C. Vlookup will return "MB Name"
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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