Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Split
B) Exclude
C) Audience
D) Enrich

2. A conversion optimization specialist wants to run a test on a Campaign's hero image. The goal is to test three new images (Treatment A, B, and C) against the original version to see which one generates the most clicks. A small portion of the audience should be reserved as a baseline.
What is the correct way to configure this content experiment?

A) Three treatments (A, B, C) with the audience split evenly between them.
B) One experiment for A vs. the original, and a second experiment for B vs.
C) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
D) Two treatments (A, B) and a control group, which will automatically receive a third version.

3. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A) The experiment is invalid because the holdout group's open rate is too low.
B) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
C) Neither treatment is a clear winner, and the test should be run again.
D) Treatment A should be chosen because its confidence level is exactly 95%.

4. A newly hired marketer needs to create an email for the upcoming "Back to School" campaign. To ensure all marketing materials adhere to the company's brand guidelines, a content administrator has already created a "Back to School Template" which includes the standard header, footer, and styles.
How should the marketer begin creating their email?

A) Copy a previous campaign and manually modify the content to fit the "Back to School" theme.
B) Create a blank email and then import the header and footer images from Assets Essentials.
C) Ask the content administrator to create a new "Back to School" email specifically for them.
D) Find and use the "Back to School Template" from the Content Templates list.

5. A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?

A) A streaming audience.
B) A batch audience evaluated daily.
C) An edge audience.
D) A CSV-imported audience refreshed weekly.

Solutions: