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Updated: Sep 08, 2026
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Adobe AD0-E554 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Certified Expert - Marketo Engage Business Practitioner |
| Exam Number: | AD0-E554 |
| Certificate Validity Period: | 2 years |
| Passing Score: | 32/50 (64%) |
| Available Languages: | English |
| Exam Format: | Multiple choice, Multiple select, Scenario-based |
| Real Exam Qty: | 50 |
| Exam Duration: | 120 minutes |
| Exam Price: | $225 USD / $150 USD (India only) |
| Related Certifications: | Adobe Certified Expert - Marketo Engage Business Practitioner (AD0-E558) |
| Recommended Training: | Adobe Marketo Engage Learning Resources |
| Exam Registration: | Adobe Certification Portal Pearson VUE Registration |
| Exam Way: | Online proctored or onsite at authorized Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended 18+ months hands-on experience with Marketo Engage |
| Official Syllabus URL: | https://express.adobe.com/page/MhtxDQkUfbjQI/ |
Adobe AD0-E554 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Audience Definition and Targeting | 33% | - Apply privacy and consent settings - Create and modify Smart Lists and Static Lists - Use segmentation and database management - Build and activate Smart Campaigns |
| System Fundamentals and Best Practices | 7% | - Understand workspaces, roles, and permissions - Apply email deliverability and compliance rules |
| Lead and Data Management | 15% | - Understand communication limits and compliance - Implement lead scoring models - Manage program membership and statuses |
| Program and Asset Management | 35% | - Create and manage programs and campaigns - Build and maintain marketing assets (emails, landing pages, snippets) - Understand draft vs approved, local vs global assets |
| Reporting and Analytics | 10% | - Interpret standard Marketo Engage reports - Use dashboards and email insights |
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