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Updated: Sep 11, 2026
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Adobe 9A0-394 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Media Optimizer Business Practitioner |
| Exam Number: | 9A0-394 |
| Exam Price: | USD 180 |
| Exam Duration: | 90 minutes |
| Related Certifications: | Adobe Media Optimizer Business Practitioner Certification |
| Certificate Validity Period: | 2 years |
| Available Languages: | English |
| Real Exam Qty: | 50-60 |
| Exam Format: | Multiple Choice, Multiple Select |
| Passing Score: | Not publicly disclosed by Adobe |
| Sample Questions: | Adobe 9A0-394 Sample Questions |
| Exam Way: | Proctored exam delivered through Adobe's authorized testing provider at a test center or online where available. |
| Pre Condition: | Recommended experience managing paid search, display, and digital advertising campaigns using Adobe Media Optimizer. No mandatory prerequisite exam published by Adobe. |
| Official Syllabus URL: | https://certification.adobe.com/ |
Adobe 9A0-394 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Adobe Media Optimizer Configuration | - Account setup and configuration - Tracking and measurement configuration - Portfolio creation and management - Campaign structure and settings |
| Topic 2: Reporting and Analysis | - Conversion and attribution analysis - Optimization opportunity identification - Report generation and interpretation - Performance dashboards |
| Topic 3: Campaign Planning and Strategy | - Media planning fundamentals - Business goals and KPI identification - Budget allocation and forecasting - Channel strategy and optimization objectives |
| Topic 4: Troubleshooting and Best Practices | - Campaign performance troubleshooting - Data validation - Tracking issue resolution - Platform best practices |
| Topic 5: Optimization and Bid Management | - Portfolio optimization - Performance analysis and recommendations - Bid strategy selection - Budget pacing and spend management |
Adobe Media Optimizer Business Practitioner Sample Questions:
You have made some exposure changes in an image in Adobe Camera Raw. How do you open the image in Photoshop without saving those changes?
- A. Command (Mac OS) / Ctrl (Windows) click the Open button
- B. Option (Mac OS) / Alt (Windows) click the Done button
- C. Shift click the Open button
- D. Option click (Mac OS) / Alt click (Windows) the Open button
You want to create a character style on a portion of a paragraph. What should you do?
- A. Select the text layer and apply the character style
- B. Select the font size from the type tool
- C. Select the text and apply the character style
- D. Select the font type from the type tool
You have created a layout to share with a client.
You want to password protect the file that will be distributed.
Which file format should you use?
- A. SVG
- B. PSD
- C. PDF
- D. TIFF
Which keyboard shortcut allows you to zoom into an image?
- A. Shift-Space
- B. Shift-Alt
- C. Control-Space
- D. Control-Alt
You want to move a layer to underneath another layer. Which keyboard shortcut should you use?
- A. Command - [
- B. Alt - [
- C. Command - ]
- D. Alt - ]
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