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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers

A) Edit the entity Verification Settings
B) Enforce Export Email Whitelist
C) Enable IP Whitelisting
D) Add a Domain to the Export Email Whitelist

2. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Web and Mobile Analytics
B) Parameter Manager
C) Personalization Builder
D) Advertising Studio

3. What does Marketing Cloud authenticate when a user logs in through the user interface?

A) If the user is logging in from a whitelisted IP address
B) If the user is assigned a role in the parent business unit
C) If the user is an API User on their record
D) If the user has login hours enabled on their profile

4. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Import employee email addresses into All Subscribers with an "Active status
C) Ensure employees have opted in to the test email list or data extension
D) Ask employees to use personal email addresses instead of corporate email addresses

5. Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

A) Mobile Push
B) Mobile Connect
C) Journey Builder
D) Contact Builder

Solutions: