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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) A website can take too long to load
B) Your goal is to get more conversions
C) You are not generating at least 50 conversion events per week
D) A person clicks on an ad accidentally and closes the window before it opens

2. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
B) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
C) Your community manager should add the new employee to their personal Facebook profile.
D) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

3. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) It is not possible to do what your client is requesting.
B) You have to use Facebook pixel parameters in order to categorize each blog post.
C) You have to create additional events in order to categorize each blog post.

4. What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Launch marketing campaigns to customer databases.
B) Include Instagram as placement.
C) Define how much you want to spend each day.
D) Predictability and control over frequency.
E) Predictability and control over reach and CPM.

5. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

A) Present offer upfront in your ad copy and creative.
B) Connect the branding in your client's ad with that of the landing page.
C) Add a thank you page to the landing page.
D) Delete all excessive pop-ups in the landing page.

Solutions: