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GCCC Strategic Communication Management Professional Sample Questions:

1. In defining the goals component of a communication plan, a communication manager should:

A) request clarification from senior management regarding the resources available to implement the plan.
B) evaluate a wide range of communication channels that will reach the target audiences.
C) determine which goals can be tracked on a continuous basis.
D) decide what the target audiences should do as a result of implementation of the communication plan.

2. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
C) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
D) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

3. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Increase subscriptions by 15% among 25-45-year-olds within a year
B) Achieve top of mind awareness of the brand by the end of 2020
C) Increase awareness by 10% in the Southern region and by 20% in the Northern region
D) Achieve 1,500,000 impressions among target population

4. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) They understand what to say and when.
C) Better media relationships.
D) Confidence is enhanced.

5. An effective crisis response strategy begins with:

A) communication to the organization's employees.
B) an explanation to news media outlets.
C) communication to the organization's public.
D) an acknowledgement of the impact of the crisis.

Solutions: