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Updated: Sep 03, 2026
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SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
SAP C-C4H260-01 Exam Overview:
| Certification Vendor: | SAP |
|---|---|
| Exam Name: | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Number: | C-C4H260-01 |
| Real Exam Qty: | 80-91 |
| Certificate Validity Period: | N/A |
| Passing Score: | Around 59% (typical cut score) |
| Exam Format: | Multiple choice, Scenario-based questions, Multiple response |
| Related Certifications: | SAP Marketing Cloud Certification Path |
| Available Languages: | English |
| Exam Duration: | 180 minutes |
| Exam Price: | Varies by region and SAP certification provider (check official SAP Certification Hub) |
| Sample Questions: | SAP C-C4H260-01 Sample Questions |
| Exam Way: | Delivered via SAP Certification Hub with online proctoring and at SAP-authorized test centers |
| Pre Condition: | No formal prerequisites; recommended for consultants involved in SAP Marketing Cloud implementation projects |
| Official Syllabus URL: | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
C-C4H260-01 Exam Certification Details:
| Exam: | 80 questions |
| Duration: | 180 mins |
| Cut Score: | 59% |
| Level: | Associate |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Languages: | English |
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